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Instantly sooth dry, flaky skin

Using BIA Hydrating Skin Superfood twice daily leads to significant improvements in skin hydration, barrier health and texture (flakiness) for many users.

  • Sensitive
  • Dry
  • Flaky
  • Irritated
  • Eczema-Prone
  • Psoriasis-Prone
  • Moisturizer
£32

Our award-winning signature hydration hero that zaps flakiness and soothes irritation on contact. Deeply hydrating and smoothing lotion for face, hands, and body.

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“I’m in love with this product and the way it makes my skin feel after only a few days use.”

Graeme K.

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Discover the power of Bia Hydrating Skin Superfood 2.0

Unlock unparalleled hydration and skin health with our Bia Hydrating Superfood. Our exclusive BiaComplex™ formula delivers deep moisturization, targeting dryness, flakiness, and irritation dor a smoother, more radiant complexion. Perfect for all skin typers, this award-winning cream excels in rejuvenating eczema-prone, mature, and particularly parched skin.

Endorsed by the National Psoriasis Foundation, our cream is proven to enhance hydration by 42 % in just one month, ensuring your skin feels nourished and looks evenly toned.

Psoriasis Badge

Helps with these symptoms

Dryness
Eczema
Flaky Skin
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Clinical Results

100%

of test subjects experienced a 40% decrease in skin flakiness at 4 weeks

90%

of test subjects measured a 42% hydration increase at 4 weeks

77%

of test subjects experienced a 13% decrease in TEWL at 4 weeks

Two studies: 32 Women, aged 35-65, and 22 Women, aged 30-65, applied Bia Skin Superfood to their face twice a day as part of their daily skin routine for 28 days. (Eurofins, France, 2023).

  • Microbiome Friendly Logo

    Microbiome-tested

  • Cruely Free Logo

    Cruelty-Free

  • Vegan Society Logo

    Plant-Based

  • SAFE logo

    S.A.F.E

Codex Labs combines modern biotech and genetic science to create authentic skin care products focused specifically on the hydration of my skin while retaining moisture as well as soothing my sensitive skin.

- Dr. Anat Lebow, MD

01 / 03
- Dr. Anat Lebow, MD

Codex Labs is a unique blend of science and innovation that really works! It's my new go-to skincare line, both personally and for my acne patients.

- Dr. Aarti Patel, N.D.

02 / 03
- Dr. Aarti Patel, N.D.

For the Shaant skincare collection, Ayurvedic plants, such as gotu kola or patchouli, have been vetted with Western scientific tools, like their effect on gene expression in skin cells and clinical tests on patients with acne.

- Dr. Sivamani, MD

03 / 03
- Dr. Sivamani, MD

Frequently Asked Questions

What are the benefits to using the Bia Hydrating Skin Superfood 2.0 +

Quench parched skin and retain moisture with our award-winning, signature hydration hero that zaps flakiness and soothes irritation on contact.

What are the key actives? +
  • Omega-3
  • Vitamin B12
  • Antioxidants
What are the customer survey results? +

In self-assessments during our clinical trials:

  • 94% agree skin appears less dry
  • 91% agree skin is more nourished, soothed and less irritated
  • 88% agree skin is more moisturized, supple, soft, calm and comforted

Customer reviews